Wishtree Childcare Website Design
Wishtree Childcare Centre needed a warm, inviting, and user-friendly website to attract parents looking for a trusted daycare. The goal was to create an informative and engaging platform that clearly outlined their services, philosophy, and enrollment process while ensuring easy navigation for parents.
What I Did
Website Design & Development
UI/UX Design
WordPress Customization
SEO Optimization
Content Structuring
Project Overview
Wishtree Childcare Centre needed a warm, inviting, and user-friendly website to attract parents looking for a trusted daycare. The goal was to create an informative and engaging platform that clearly outlined their services, philosophy, and enrollment process while ensuring easy navigation for parents.
Project Duration
The project took one week, covering research, wireframing, design, development, and testing.
The Problem
The childcare centre lacked a well-structured online presence. Parents struggled to find essential information, such as programs, fees, and enrollment details. The absence of a mobile-friendly design and clear call-to-actions made it difficult for parents to engage with the centre effectively.
The Solution
To solve these challenges, I:
Designed a visually appealing and child-friendly website that reflected the centre’s caring and nurturing environment.
Created a well-organized content structure with clear sections for programs, schedules, fees, and enrollment.
Added a responsive mobile-first design for easy browsing on all devices.
Integrated a simple contact and inquiry form to streamline communication.
Implemented SEO best practices to improve search engine visibility and attract more parents.
User Research
I analyzed competitor daycare websites and conducted research on what parents look for when choosing childcare. The insights helped structure the website to be clear, informative, and trustworthy.
Pain Points
Parents couldn’t easily find program details and enrollment steps.
The website wasn’t mobile-friendly, making it hard to navigate on phones.
Lack of clear calls-to-action resulted in fewer inquiries.
Learnings
Simplicity is key: a clean, well-structured design makes it easier for parents to find what they need.
Mobile-first design is crucial, as most parents browse childcare options on their phones.
SEO and local search optimization help daycare centres reach the right audience.
Trust-building elements, such as testimonials and clear program descriptions, enhance credibility.
Final Thoughts
This project reinforced the importance of creating user-friendly and informative websites for service-based businesses. By focusing on clarity, accessibility, and ease of use, I helped Wishtree Childcare Centre improve its online presence and connect better with parents.