Ardeshir Carpet Website Design
Ardeshir Carpet, a luxury Persian carpet brand, needed a modern e-commerce platform to showcase and sell its premium silk rugs. The goal was to create a visually rich and user-friendly shopping experience that highlighted the craftsmanship and heritage of Persian carpets while ensuring seamless navigation and transactions.
What I Did
E-Commerce Website Design
UI/UX Design
Shopify & WordPress Development
SEO Optimization
Payment & Shipping Integration
Project Overview
Ardeshir Carpet, a luxury Persian carpet brand, needed a modern e-commerce platform to showcase and sell its premium silk rugs. The goal was to create a visually rich and user-friendly shopping experience that highlighted the craftsmanship and heritage of Persian carpets while ensuring seamless navigation and transactions.
Project Duration
The project was completed in Two Weeks, including research, design, development, testing, and optimization to ensure a high-performance website.
The Problem
The brand previously relied on offline sales, which limited its reach and potential customer base. Additionally, existing online platforms lacked a personalized shopping experience tailored to the unique nature of Persian carpets. Customers needed detailed product views, trust signals, and an easy way to inquire about custom orders.
The Solution
To address these challenges, I developed a clean and elegant e-commerce website that:
Showcased carpets with high-resolution images and zoom-in features for a detailed view.
Integrated secure payment gateways and multi-currency support for international buyers.
Improved site navigation and filtering options to help users find the perfect carpet based on size, color, and material.
Implemented trust-building elements, including customer reviews, authentication certificates, and an inquiry system for high-value purchases.
Optimized for mobile shopping to enhance accessibility and user experience.
User Research
I conducted market research on high-end carpet buyers and analyzed competitor websites to understand key expectations. User insights revealed that customers preferred detailed product descriptions, customer testimonials, and a smooth checkout process to feel confident in their purchase.
Pain Points
Customers hesitated to buy expensive carpets online due to trust issues.
Lack of detailed product information and close-up visuals.
Poor filtering options made it difficult for users to browse efficiently.
Complex checkout process leading to cart abandonment.
Learnings
Through this project, I gained deeper insights into:
The importance of visual storytelling in e-commerce for luxury products.
How trust signals, such as reviews, certifications, and guarantees, influence buying decisions.
The necessity of optimized navigation and filtering to enhance user experience.
How mobile responsiveness and fast loading speeds can significantly boost conversion rates.
Final Thoughts
This project highlighted the power of combining aesthetic appeal with functional design in luxury e-commerce. By creating an intuitive, visually engaging platform, I helped Ardeshir Carpet reach a global audience and enhance its online sales potential.